Social media activity plan template

The plan tells you what you are going to do in order to make progress toward your goal. Plans are not concrete. If necessary, you change the tactics but the overall goal and strategy should rarely change. We can analyze all day! It should take you about an hour to complete. Here is a breakdown of each section. Influencer tracking can help you extend your reach to broader audiences by, for instance, working with a blogger who has a large, loyal following.

Maintaining a list can also provide future outreach options - but you should build relationships with influencers before you actually engage them for a specific marketing campaign. Use this template to document the results of analyzing any content or engagement related to your business or topics. By listening in on the activity on your social networks, you can learn more about your target audience - the type of content they are sharing, what content generates the most engagement, when posts are being shared, etc.

This template is designed to help you analyze your social media posts for a deeper understanding of what is working and why. Once you have all your data entered - and some social networks offer export features to speed up this process - filter the spreadsheet columns to analyze your posts based on different metrics. Getting a better sense of why certain posts are more successful can help you tailor your content for different social media platforms.

Plan your daily social media calendar for all networks, with posting times scheduled throughout the day. The simple layout of this template makes it easy to see the daily schedule at a glance, but it also includes details such as headlines, content type, links and audience engagement. Update the schedule with any on-the-fly content that you add during the day to create an accurate record of your posts.

Translate your strategy into a scheduled plan using an editorial calendar. This may include your goals for various channels, how often you will be posting and at what times, the type of content to be shared, messaging, and metrics.

Planning ahead will help organize your promotional schedule across multiple networks. Tracking audience engagement will give you an idea of the best days and times to post for your particular audience.

Before diving into the complex world of social media, you need a solid strategy to make sure your time is well spent and your social presence is effective. Creating a social media strategy will set you up for a clear action plan with objectives that are in alignment with your business goals. Determining measurable goals allows you to define clear tactics for your social media plan and to track progress by evaluating metrics. As with any marketing plan, you need to identify your target audience, which can include existing and potential customers.

Knowing your audience will help you determine what social media channels and types of content are most appropriate for your business. You can also get a sense of your audience by evaluating which of your social profiles are receiving the most traffic.

If your audience has various subsets, depending on the business, products, or services you are promoting, it might also be beneficial to have multiple profiles on some social networks. Check the guidelines of different networks to find out their limits or requirements.

Research how many followers your competitors have on various networks to get an idea of where your target audience might be most active. You can also see what responses competitors are getting for different types of content to learn which tactics might be most successful. Keep this messaging in mind as you create social media profiles that reflect your brand, and make sure your profile images are sized appropriately for each network.

Profile images offer customers a first impression of your business and should be consistent with your brand. This may include campaigns around product launches or events, but nobody wants to be overwhelmed with promotional content - so make sure you are offering your audience real value and that you have a balance between promotional and other content.

You also want a variety of content, including images and video, and to post regularly. You can use curated content by watching for and sharing content that fits with your messaging and topics. Keep a log of curated content so that you have inspiration to choose from. You can also share the same content on different networks, but avoid too much redundancy by modifying the content slightly.

Remember that you want to offer a variety of content, both in format and messaging. Creating a publishing schedule will help ensure that you have a balanced mix of content across networks. The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. The design of this presentation allows you to add or remove slides as needed.

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