Project on kingfisher airlines pdf

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Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Share Email. Top clipped slide. Download Now Download Download to read offline. Kingfisher Airlines Failure May. Rohan Telang Follow. Sales and Distribution - Colgate Palmolive. Self Concept - Consumer Behavior. Amex - Brand Personality. Toblerone - A Creative Brief. Personality Traits. Organic Mandya Project Report. Key Positioning of Zomato.

Gaps Model - Services Marketing. Vijay Mallya was well known for his vibrancy, well enough how to live the life of a king, and focused only quality and style.

He used his A year later after the airline was set up, the focus shifted to popularity to uplift United Breweries Groups brand and the high luxury class. Starting off with changing time and ideas of its models and expecting as the Chairman of UB Group, his international blitz of random expansion.

This slogan led Since , as the airline initiated operations, the to the creation of a brand image of Kingfisher airlines. The business is proclaiming the losses. In India, a large number company possessed two subsidiaries Vitae India Spirits and, of aircrafts were added by most of the upcoming airlines Northway Aviation. The Aircraft acquisition and financing since and they deployed them mostly on metro sectors pre-delivery payments was taken care by Northway which resulted into baneful price war among all the airlines.

Even today, almost every airline in India is suffering On 9th May Kingfisher airlines started commercial operating losses. With this kind of an approach, the guests. The cash strapped commenced its international operations on 3 rd September Kingfisher airlines was caught in a precarious web and During the year , the company attained the burdened under huge debt, which it owed for airport fees, reputation for being the only five star air travels in India and fuel, and salaries to employees, repayment of loans to came to be known for rendering excellent flight services to different banks and service tax.

In globe and it was one of the only seven airlines which got 5- September , in order to get along with the cash crunch, star rating by Skytrax. Eventually it became the largest kingfisher airlines decided to exit Kingfisher Red, which airline of the second most populated country in the world was its low cost segment, but the survival mantra was very with Kingfisher Airlines late for the ailing airlines.

On 25th April, its languishing shares hit an Low fare basic class which was another name for Air all-time low of Deccan and focused on the middle class people who were During the year , losses of over Rs. In the year , it was once again awarded were accumulated by the company, with about half of its the best Indian airline of the year.

However, it reported a aircrafts grounded and many members of its staff going on loss of Rs. As all its operation suspended, the airline came to a halt. In view of these predicaments, Vijay Mallya appealed the government for a bailout, but was refused the same. DGCA suspended its flying license on 20thDecember , and the airline had to shut down its operations. Rule The ministry set Directorate General of Civil Aviation DSCA rule drafted in July , as bases for the argument that allowed the airline to function if it would possess five aircrafts and had a capital paid-up for no less than Rs 50 crore.

Kingfisher airlines for over a year kept on cancelling the scores for flights under a debt, of more than Rs 7, crore and liabilities over Rs 4, crore. Lessor have confiscated its aircraft, which significantly Fig. Decrease in safe operating standards or evidence of cutting corners. Fall in training standards. Significant turnover of personnel. From the above table it is clear that in Carousel Previous.

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